Direct Customer Feedback: Your Customers' Voice
Direct customer feedback is pure gold to the savvy businessman. When a client gives you direct customer feedback, it's a case of straight talk from a person who knows and cares about your product or service.
At GameFilm® Consultants, our goal is to help
you derive the most value from direct customer feedback, whether by
increasing the amount of feedback you receive, developing new avenues
for receiving direct customer feedback or assisting you in drawing actionable strategies from the feedback you've gotten.
Our assistance is assembled in customer satisfaction reports that you can view anytime at your own individualized, secure online portal at our website. If you've requested multimedia services like video mystery shopping, that content is also available at your online portal.
Direct Customer Feedback Tools
Web surveys and interactive voice response (IVR) are two of the direct customer feedback tools we use at Gamefilm®. Web surveys poll your clients for customer feedback on the internet so they can enter their opinions at their leisure, greatly increasing your chances of getting a response. IVR allows clients to call a number and follow voice prompts to answer the questions you want to ask. Like web surveys, IVR frees responders from time and location constraints, making your chances of getting clear, unbiased direct customer feedback much greater.
These tools can provide you with insight into your customers’ experience - both good or bad - so that you can make quick adjustments to improve. Using a web address or toll-free phone number printed at the bottom of your customers' receipts, you are able swiftly collect direct customer feedback on their latest visit to your location. Our direct customer feedback surveys are delivered using the same online portal that you use to receive your video mystery shopping reports and customer experience surveys. When blended with traditional measurement tools, these surveys can provide you with more ways to “own your customers' experience.”
