Market Research Testimonials
I am writing in response to the performance I have received from GameFilm® ® as it relates to our company Gold's Gym International. In the beginning we were a little concerned about how the employees would react to being shopped. We rolled out the program at a Kickoff meeting held in each market with all the department heads per gym. We simply wanted to let everyone know we weren't using this program to find people doing things wrong but simply find where our areas of opportunity were so we could provide the tools / training needed to change course. The reception was well received by the TEAM's simply because we stated we wanted them all to become better.
After our first round of shops our Area Managers traveled to each gym to coach the staff on their shop. Nervous as could be the shops were reviewed and discussed with each department head. After 3 months of running the program we began to see an increase in our quality of service being provided as well as an increase in revenue production. At the end of the 3 months we had a follow up meeting in each market to discuss how the TEAM's felt the program was working. The response was 90% positive and the only ones that weren't excited about it were the ones that didn't want to perform at a higher level.
As far as the service provided, which with any program you bring in to your organization is a concern, they have exceeded my expectation. If I had a concern, question, needed to change the format of the shop or simply didn't under stand something about their processes I was responded to within a few hours or at the latest by the end of the day. Our company is going to grow and without using a quality assurance program like GameFilm® ® we wouldn't be able to hit the mark.
We currently utilize the written shops every month per club per market as well as one video shop per market per month. The video shops obviously give you the whole experience but we have been able to accomplish quite a bit utilizing the written.
Chad Benedict
National Director of Fitness Sales
To Whom It May Concern:
Since 2005, GameFilm® Consultants has been an invaluable vendor partner for us. Their customer experience expertise has enabled Kodak to take a real look at how we are doing in the retail environment; they truly are our eyes and ears out in the field. I highly recommend using GameFilm® for any company that wants to stay ahead of the pack and receive the best intelligence along with the best service.
The variety of products and services they offer allow us to use one vendor instead of the many we used to rely upon for these same services, and the reporting they deliver helps us to spot trends and make immediate adjustments when needed. They truly are a partner in helping us analyze our position in the market, and improving our image in the minds of our customers.
GameFilm® Consultants' experience and analysis has been extremely beneficial to us, and I would highly recommend them to any company wanting to improve their customers' experience.
Sincerely,
Stephanie Simmons
Retail Planning
Eastman Kodak Co.
Texas Roadhouse
6040 Dutchmans Ln.
Louisville, KY 40205
To Whom It May Concern:
It is with great pleasure that I recommend GameFilm® Consultants. I have worked with GameFilm® and Renee DeSantis for about 3 yrs.
We greatly appreciate the personal attention that our account receives. I am able to have my needs met with the attention that says that we are a valued client to them. They have gone the extra mile to come visit us regularly to review our program and make adjustments to improve the program over the years. We recently and with great confidence awarded GameFilm® ® with our entire shopping program that consists of more than 1000 shops per month.
GameFilm® Consultants has also provided us with excellent consulting services when it comes to having a better understanding of what our shopping data was really saying. We have made improvements to our processes based on their feedback regarding the data from our program.
GameFilm® and Renee would be an asset to any organization, and I am happy to give her my wholehearted endorsement. Their expertise has been a tremendous asset to Texas Roadhouse and we look forward to a relationship continuing in the years to come. We consider GameFilm® ® Consultants a strategic partner that is essential to our growth and success.
Sincerely,
Evon Reeves
Bar Shop Coordinator
Guest Relations
